Betterworks acquires Rypple, the AI coach for managers. Read the news →
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    Rypple vs. Executive Coaching

    Executive coaching is powerful — but it costs thousands, reaches only a handful of senior leaders, and happens a few times a year. Rypple is an AI coach for every manager: affordable, always-on, and there in the moment leadership gets hard. Already have a coach? Rypple is your support between sessions. Don’t? It’s coaching you can finally access.

    Try Rypple FreeSee how it works
    Side by Side

    Two Kinds of Support

    Cost
    ·
    Executive CoachingThousands per engagement
    Rypple$12.99/month per manager
    Who gets it
    ·
    Executive CoachingA few senior leaders
    RyppleEvery manager on your team
    When it happens
    ·
    Executive CoachingScheduled, a few times a year
    RyppleAlways on — the moment you need it
    Context
    ·
    Executive CoachingKnows what you share in a session
    RyppleGrounded in your real team, meetings, and commitments
    Between sessions
    ·
    Executive CoachingYou’re on your own
    RyppleThere every day, in the flow of work
    Best for
    ·
    Executive CoachingDeep, personal, career-defining work
    RyppleThe everyday work of leading a team

    A fraction of the cost — see pricing.

    Better Together

    Keep Your Coach. Add One for Every Day.

    Keep your executive coach for…

    • Big career transitions and defining decisions
    • Deep, personal blind spots
    • The handful of moments a year that shape your trajectory

    Use Rypple for…

    • The 1:1 you’re prepping this afternoon
    • The hard conversation you’re dreading
    • Following through on what your coach helped you see — every day between sessions

    Your coach shapes the big picture. Rypple helps you live it — daily.

    Our Mission

    Great Coaching, Finally for Everyone

    For decades, real leadership coaching cost thousands and reached only the top of the org chart. Everyone else got a workshop once a year and a book on the shelf. Rypple exists to change that — to put a coach in the corner of every manager, at a price any team can afford.

    Because better-supported managers build better teams — everywhere.

    Read about our mission →

    Common Questions

    Rypple & Executive Coaching, Answered

    Can I use Rypple alongside an executive coach?
    Yes — that’s ideal. A great coach helps you work through the big, personal questions a few times a year. Rypple is your day-to-day support in between: prepping 1:1s, thinking through hard conversations, and helping you act on what your coach surfaced, every week.
    Is Rypple a replacement for executive coaching?
    For deep, career-defining work, a great human coach is hard to beat — but most managers never get one. Rypple makes coaching accessible to every manager, and complements a coach if you already have one. It’s not either/or.
    What are the alternatives to executive coaching for everyday managers?
    Rypple is the always-on, affordable alternative: coaching in the moment, grounded in your real team, for a fraction of the cost — so every manager gets support, not just senior leaders.
    How can companies support managers between leadership training sessions?
    Training and coaching are periodic; the job of managing is daily. Rypple gives every manager always-on coaching in the flow of work, so development continues between sessions instead of fading after the workshop.
    How much does Rypple cost compared to executive coaching?
    Executive coaching typically runs thousands of dollars per engagement, for one leader. Rypple Premium is $12.99/month per manager, with a 30-day free trial — coaching your whole team can actually use.